Heloise is more than a brand; it is the culmination of a decade-long observation by our founder, Hanoz Billimoria, of the gap between how women want to feel and how they actually feel in their formal wear.

For years, Hanoz watched brilliant women executives, entrepreneurs, leaders compromise their comfort and confidence for the sake of convention. She saw the struggle: ill-fitting blazers that didn't celebrate curves, trousers that didn't move with the body, fabrics that felt stiff and uninviting.

Hanoz founded Heloise not just to sell clothes, but to change that equation. Her core conviction? That every woman deserves to feel inherently powerful and perfectly tailored. That luxury shouldn't mean sacrificing comfort. That elegance is not about conforming—it's about commanding your space with authenticity.

Every piece in the Heloise collection is a reflection of Hanoz's unwavering belief that when a woman feels perfectly fitted, she doesn't just look powerful—she becomes powerful. This is the Heloise promise: elegance that empowers, tailoring that transforms, and luxury that celebrates you.